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Information fragmentation in the world of Web 2.0

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Web 2.0. Yes, that wonderful, wonderful world of Web 2.0. Where information and technology will solve all of the worlds problems, make it possible for us to communicate instantly with anyone, where all human knowledge will be instantly searchable in nanoseconds, and yes, it will also eradicate poverty, achieve universal tolerance, global literacy and intergalactic peace.

All hyperbole aside, Web 2.0 has been a wonderful thing. Today, we can search human knowledge using Google, we can communicate instantly with friends and family using Facebook, we can publish our thoughts and share our opinions (like I’m doing here) with the world using WordPress and we can publish/receive news (like a plane landing in the Hudson river) while it happens on Twitter, all among a myriad of other things. For the record, I love Web 2.0 (as a user) for its ease of use and for the so many immensely useful services it provides (though I must admit I’m not a fan of the business models that often accompany Web 2.0 companies, especially advertising related models).

Image from ConnectionCafe

But, “Houston, we have a problem.” The problem is what I would call “information fragmentation” in the world of Web 2.0. Yes, each Web 2.0/social media site in isolation may be very easy to use, but to try and get all of them to cooperate and more importantly keep track of all our information is becoming a complete nightmare. Here is just a short list of just some of my information assets:

Gosh, I can’t even keep track of them in a list, and I certainly don’t want to link to all my accounts on various services for privacy concerns. Just recently, I discovered that I had a MySpace page! I didn’t even know I had a MySpace page, and in fact, I used to take pride in saying that I didn’t have one (they built their network by being spammers in my opinion). Until I discovered that I did — probably one I set up years and years ago, and never thought about it twice after that. (I have since promptly deleted the MySpace page, so that I can stick to my assertion that I do not have a MySpace page!)

Our bits are spread out all over the web. In fact, it’s probably more accurate to say that bits of us are spread out all over the web. Subtle difference. The deluge in the number of services out there has now resulted in new services (like FriendFeed and Ping.fm) which try to help you take control of all your media and interactions. However, aggregators only work in theory. In theory, the pitch for an aggregator is that “We will be the one stop shop for X.” The problem is that there are a dozen one stop shops. And so you ultimately end up building an aggregator to aggregate the aggregators! The travel industry is a great example of this with the airline sites, then sites like Expedia, Travelocity and Orbitz. Then sites like TripAdvisor, Kayak, Vayama. I’m just waiting for the next level up (Update: Didn’t have to wait too long, as soon as I finished this post and went back to check on my feeds, I found this on TechCrunch: Travelzoo’s Fly.com Launches Yet Another Travel Search Aggregator). It’s the Madoff scheme (Ponzi is becoming too old for people to know what it means any more!) of aggregators.

Likewise in social media, everyone is trying to aggregate everyone else. Till recently, I had my Twitter tweets being cross-posted to my Facebook status. I recently severed that connection. Now I have FriendFeed aggregating my tweets, my Google Reader shares, my blog posts all together. Oh, and I also have a FriendFeed tab in my Facebook profile. Everything is going in circles, I guess that must be the true indication that I have embraced Web 2.0 and social media, and more so, that I feel caught up in its embrace. An embrace of so many tentacles that it’s like being caught in, oh, oh, wait for it… a Web!

Lets make this more concrete with some examples:

  1. Blog comments: When you post to a blog, you typically have comments on the blog. But then you also have trackbacks and pingbacks. And now you also have tweetbacks. The conversation has been splintered. I can get comments on the post, I can get tweets back in response to the post, I can get an email, I can get a phone call, a direct message on twiter, a like on FriendFeed or now even on Facebook, a comment on Facebook. It’s just all over the place. Fred Wilson has argued in his posts that (paraphrasing) comments should be treated as a first class citizen — as a true part of the conversation that is ocurring. But, comments are now being splintered all over — on Twitter, on FriendFeed, on Facebook, on blogs, in emails and in direct messages. Capturing that conversation has become and continues to become more of a challenge. There have been some good steps like Disqus integrating FriendFeed comments, but that is only the beginning.
  2. Status messages: Status messages are everywhere. And the buzz on the web is that status is the hot thing, popularized by Twitter and Facebook’s “What are you doing?” question. (Fred Wilson says that “Status is the ultimate social gesture”) But there is also GoogleTalk status. When I update my GoogleTalk status it is seen by people in my contact list who are also on GoogleTalk. But there is no (simple) way of connecting that to my Facebook status (emphasis on simple, though Xoopit recently announced GMail and Facebook integration through a plugin), to my Plaxo status, to my LinkedIn status. Ping.fm provides some hope of being able to do this. And I’m sure if I took the time to figure out the map of where all I want my status messages propagated (and avoid any circular references) it may very well do the trick. But, all of these services are supposed to be mass-market services. It shouldn’t require this much effort and thinking to make it all work right. While on one hand I am pleased by the diversity of options, on the other hand I lament that there are simply too many options.
  3. Pictures: I made a conscious choice to not post pictures on Facebook. Even though Facebook is intended to be for friends, there is a huge amount of intermingling of family, friends, teachers, co-workers, professionals and business contacts on Facebook. Yes, they provide a way to keep all these lists separate, but it just takes to much work. So I have my pictures on Picasa, in private albums that I share selectively. But then I also have a Flickr account and I also have a TwitPic account for posting images to Twitter.

I think the point is clear by now and so I won’t keep beating a dead horse. Web 2.0 and Social Media are wonderful and great, but at the same time they provide us with a plethora of options accompanied by a lack of easy interoperability (the kind that my mom could figure out). Information is being produced and created in unprecedented ways and at an unprecedented rate. It is being shared in unprecedented ways at an unprecedented rate. But, it is being fragmented in unprecedented ways. This is problem and an opportunity (as always). However, this is one case where I’m skeptical if just yet another technology (Google!?) will be able to help vacuum together all our digital bits from all over the Web.

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