For years and years now we’ve heard how the Medical profession has always been slow in adopting new technologies. That was the fundamental premise behind the failed attempts of compnies like Healtheon/WebMD and a gazillion other startups that were out to revolutionize the medical profession by introducing better proceses and technologies. But they all seemed to have failed or fizzled out. Some brave souls may still be at it, but it doesn’t look like any oerson or company will be able to bring about the sea-change that was envisioned.
Why? My theory is simple. Any such change would involve a fundamental change in behavior of the practitioners of the profession. The doctors of today are used to writing prescriptions on little pieces of paper in handwritings that can only be deciphered by pharmacists (and sometimes not even them) and faxing medical records back and forth with absolutely no centralized repository. Heck, my own doctors probably can’t keep their records straight without requesting multiple copies from each other! All the companies that endeavored to alleviate these problems which plague the current medical system (mainly referring to the US here, the medical systems in other countries esp. India have more fundamental problems that would need to be addressed first!) failebecause they could not get buy-in from the current practitioners.
However, I’ve recently been observing several Pitt Med Students who frequent my neighborhood Starbucks haunt. And I realized last week that there is a change in the making. A change in how the new generation of students think and act. A change in how the new generation of med students are as toy-happy as the other geek on the street. Technology is innate to this generation. When these med students finish their residencies and begin to permeate the medical profession, the change that all the companies were trying to achieve will happen. It will happen not because any one or more companies became the agents for that change but more so at a grassroots level… where the doctor you will be seeing in 3-5 years of maybe 10 years from now will probably be more comfortable typing on a computer than writing on a pad of paper and more comfortable writing prescriptions in Graffiti (Palm) than in the cryptic undecipherable handwriting. It is then that all the new technologies that are out there will be ready for mass adoption. When the prescription/diagnosis goes over a wireless network directly to the pharmacy for fulfilment and directly into a centralized repository for building a comprehensive patient view. Heck we designed this stuff from a technology point of view five years ago when I was in grad school.
The technology is there, but it doesn’t hold the answer. The adoption will only happen when the people who need to adopt the new technologies are primed and ready… which will be soon. There is a revolution every ten years — because what we think is so cool and so new and amazing, comes to the next generation as a given. In my time, Instant Messaging is the cool thing. But for those in high school and college… it’s been around forever and it’s a normal means of communication.
And I know this is a very harsh way of putting it, but I’ll do so to drive the point home: Sometimes in order for something new to be accepted, those with the old ideas need to get out of the way first. The dinosaurs died for a reason.